Top-tier journalist writer for a viral article in one of the top outlets

Please see the attached doc for better formatting of the job

About Paul...

Paul Rohde is a senior executive coach, behavioral scientist, and tech entrepreneur with a compelling personal journey?from a supermarket cashier to a senior executive coach with a Ph.D. from the London School of Economics. His upcoming book, Beyond Habit: The Literacy of Transformation in Life and Business, introduces the groundbreaking concept of Behaviour Change Literacy (BCL).

Job Description

We are seeking an top-tier journalist writer to craft and publish a highly engaging article that will achieve significant visibility (targeting 100,000+ views) in one of the following top-tier outlets:

The New York Times

Time Magazine

Forbes

Fast Company

The Economist

The Guardian

The Atlantic

Harvard Business Review

Psychology Today

Success Magazine

Inc. Magazine

Key Responsibilities

• Collaborate closely with Paul Rohde to develop a compelling, high-quality article that encapsulates the core themes of his upcoming book, focusing on Behaviour Change Literacy (BCL). We read all the habit books, but did we all get rid of all our bad habits or have all the good ones? We do not. The article should:

+ Clearly explain the concept of Behaviour Change Literacy and how it goes beyond traditional habit formation to enable profound personal and organizational transformation.

+ Weave in Paul?s inspiring journey from a supermarket cashier to a behavioral scientist and executive coach, illustrating the practical application of BCL principles.

+ Highlight Key Concepts

1. Emotional Literacy: Discuss the importance of understanding and managing emotions in the transformation process.

2. Cognitive Literacy: Explain how reshaping thought patterns contributes to sustainable change.

3. Operational Literacy: Emphasize the integration of emotional and cognitive insights into actionable strategies.

+ Offer actionable advice or techniques that readers can immediately apply to initiate meaningful change in their lives or organizations.

• Incorporate case studies or anecdotes from Paul?s coaching experiences to demonstrate the effectiveness of BCL in various contexts.

• Tie the content to contemporary issues such as navigating change in uncertain times, overcoming digital distractions, and fostering resilience.

• Use a tone that is both authoritative and relatable, inspiring readers to take action and explore the concepts further.

• Leverage your connections and expertise to pitch and secure publication in one of the specified outlets.

• Ensure the content is optimized for maximum reader engagement and shareability.

• Maintain consistency with Paul Rohde's voice and brand identity.

Qualifications

• Demonstrable success in publishing high-impact articles in major outlets, preferably among those listed.

• Exceptional ability to write engaging, clear, and insightful content on topics related to personal development, behavioral science, and business leadership.

• Established relationships with editors or decision-makers at top-tier publications.

• Ability to develop and execute a plan to achieve high visibility and reader engagement.

• Comfortable working collaboratively while also taking initiative.

• Strong understanding of psychology, behavior change, and personal transformation narratives.

How to Apply

Please submit the following:

1. Cover Letter: Briefly explain your approach to this project and why you're a good fit.

2. Resume/CV: Highlight relevant experience and achievements.

3. Writing Samples: Include links or attachments of at least two articles you've published in major outlets that have garnered significant attention.

Compensation

• Fee Structure: Rates are negotiable based on experience and proposed strategy.

• Payment Terms: Details to be discussed during the interview process.

Application Deadline: 11.10.2024

Additional Information

• Project Timeline: The goal is to have the article published within the next three weeks.

• Confidentiality: Applicants must be willing to sign a Non-Disclosure Agreement.

Detailed Content Expectations:

To ensure the article meets our goals for impact and reach, we have outlined specific content expectations:

1. Core Themes to Address:

• Beyond Habit Formation

Critique the limitations of focusing solely on habits for personal and professional development.

Explain why a deeper understanding of behavior change is necessary in today's rapidly changing world.

• Introduction to Behaviour Change Literacy (BCL)

Define BCL and its three dimensions: Emotional, Cognitive, and Operational Literacy.

Discuss how BCL provides a holistic framework for sustainable transformation.

• Paul Rohde?s Personal Journey

Share compelling anecdotes from Paul's life that illustrate the practical application of BCL principles.

Highlight how his experiences shaped the development of the BCL framework.

• Practical Applications of BCL

Provide real-life examples of how individuals and organizations have benefited from applying BCL.

Offer actionable tips or strategies that readers can implement immediately.

• Navigating Modern Challenges

Address issues such as digital addiction, information overload, and the need for adaptability.

Discuss how BCL equips individuals to overcome these challenges.

2. Style and Tone

• Engaging Narrative

Use storytelling techniques to captivate readers and make complex concepts accessible.

Balance academic insights with relatable language.

• Authoritative Voice

Position Paul as a thought leader with credible expertise.

Ensure the content reflects a deep understanding of behavioral science.

• Inspirational and Motivational

Encourage readers to reflect on their own potential for transformation.

Use uplifting language that inspires action.

3. Audience Considerations:

• Target Audience

Business leaders, executives, personal development enthusiasts, coaches, consultants, entrepreneurs, and innovators.

• Relevance

Align the content with the interests and challenges faced by the target audience.

Emphasize the practical benefits of adopting BCL in personal and professional contexts.

4. Publication Alignment

• Customization

Tailor the article to fit the editorial style and audience preferences of the chosen publication.

Incorporate any specific guidelines or themes relevant to the outlet.

• SEO and Shareability

Utilize keywords and phrases that enhance searchability.

Craft headlines and subheadings that encourage clicks and shares.

5. Call-to-Action

• Engagement Opportunities

Invite readers to learn more about BCL by visiting Paul's website or subscribing to his newsletter.

Encourage participation in upcoming workshops, webinars, or events.

• Pre-Order Information

If appropriate, provide details on how readers can pre-order the book.

Project Goals:

• Achieve High Visibility: Reach or exceed 100,000 views, leveraging the publication's platform and audience.

• Establish Thought Leadership: Position Paul Rohde as a leading voice in the field of behavioral science and personal transformation.

• Drive Engagement: Generate interest in the upcoming book and related offerings.

Encourage social media shares, comments, and discussions around BCL.

We look forward to receiving your expression of interest and exploring how we can collaborate to bring Paul?s story and expertise to a wide audience

Apply Job!