Software and Tech Solution Marketing- Industry Director

Remote, USA Full-time Posted 2025-02-22

Your work days are brighter here. At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness... development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That?s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don?t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here. About the Team We are a diverse team of highly motivated individuals, who are passionate about creating and launching unique stories and content in the market. We strive to always be a proactive and strategic force in Workday?s growth, and help accelerate industry solution adoption from customers and prospects alike. While we?re geographically dispersed, owning the global solution marketing strategies, we strive in an upbeat, empathetic and collaborative environment and like to have fun while doing so. It's fun to work at a company where people truly believe in what they're doing. At Workday, we're committed to bringing positive change through innovative cloud solutions. About the Role Areas of responsibility will be: ?Work with Sales, Go to Market & Marketing partners to build solution messaging and positioning for multiple emerging markets. ?Continually evaluate and evolve differentiated messaging to align with market shifts and devise innovative ways to equip sales & marketing teams. ?Assess sales training requirements for new and existing solution offerings, partner with sales enablement to define appropriate curriculum, and secure vital team member support to implement optimally. ?Develop buyer personas and solution content for new and existing offerings. ?Partner with Campaigns team to build compelling content throughout the marketing funnel. ?Design targeted industry messages and content strategy for emerging industries. ?Work with industry marketing leads to support and scale sub-industries in focus industries. ?Build positive relationships across Workday functional, global and regional teams to drive awareness. ?Present to and build positive relationships with the analyst community. ?About You Basic Qualifications ?8+ years product/solutions/industry marketing experience in Cloud/ERP space ?5+ years working in Software and Tech industry segment or equivalent industry experience ?Strong written, verbal communication, story-telling skills, and persuasively addressing varied audiences and settings. sophisticated PowerPoint skills. ?Innovative solutions marketing professional with experience marketing to industries for Finance and HR solutions. ?Passionate about industry trends and how newer technologies can transform Industries. ?Lead iterative, data-driven discussions with peer authorities to drive recommendations. Other Qualifications ?Handle complex interdependencies across highly matrixed projects/teams. ?Have a comprehensive understanding of product functionality, an intimate understanding of buyer aspirations and problems, and familiarity with competitor products. ?Balance challenging needs from collaborators. Moves forward positively amidst challenging and shifting priorities. ?BS/BA degree or equivalent work experience Workday Pay Transparency Statement The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate?s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday?s comprehensive benefits, please click here. Primary Location: USA.CA.Pleasanton Primary Location Base Pay Range: $169,600 USD - $254,400 USD Additional US Location(s) Base Pay Range: $147,500 USD - $254,400 USD Our Approach to Flexible Work With Flex Work, we?re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote 'home office' roles also have the opportunity to come together in our offices for important moments that matter. Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records. Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans. Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process! Join our talent community and receive the latest Workday news, content, and be first in line for new job opportunities. Join our Talent Community! Please visit this benefits site! Please visit the Contractor Positions at Workday page With Flex Work, we?re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote 'home office' roles also have the opportunity to come together in our offices for important moments that matter. At Workday, our employees have always been our number one Core Value. We understand that everyone has unique experiences and perspectives which is why our mission is to create a safe space where all people and ideas are welcomed. Our commitment to value inclusion, belonging, and equity (VIBE?) and creating a brighter workday for all is the cornerstone of all we do. Join us! Workday is a leading provider of enterprise cloud applications for finance and human resources. Founded in 2005, Workday delivers financial management, human capital management, and analytics applications designed for the world's largest companies, educational institutions, and government agencies. Organizations ranging from medium-sized businesses to Fortune 50 enterprises have selected Workday. Workday is proud to be an equal opportunity workplace. Individuals seeking employment at Workday are considered without regards to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. Further, pursuant to applicable local ordinances, Workday will consider for employment qualified applicants with arrest and conviction records. We do not accept resumes from headhunters, placement agencies, or other suppliers that have not signed a formal agreement with us. You may view the Workday's Pay Transparency Policy, and Know Your Rights Notice, by clicking on their corresponding links. Workday is committed to providing reasonable accommodations for qualified individuals with disabilities, disabled veterans, and others during our application process. If you need assistance or an accommodation due to a disability or for religious reasons, contact us at accommodations@workday.com

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