Remote Media Buyer for Walmart

Position: Walmart Media Buyer - Remote

Overview...

We seek a passionate Digital Marketing Specialist who is eager to shape the future of retail through innovative eCommerce strategies. As a key player in our team, you will understand the integral connection between CPG brands and the digital landscape, driving impactful outcomes for our clients. Your proactive mindset and ability to inspire those around you will be invaluable as we navigate the dynamic world of digital marketing.

Key Responsibilities
? Develop, manage, and implement comprehensive digital marketing strategies across various advertising platforms for multiple clients.
? Execute and optimize paid search and social media advertising campaigns on platforms including Google, Meta (Facebook, Instagram), and TikTok.
? Monitor campaign performance metrics such as return-on-ad-spend (ROAS) and cost-per-acquisition (CPA), proposing and executing optimization strategies to meet and exceed key performance indicators (KPIs).
? Analyze traffic performance using tools such as Google Analytics, offering ongoing optimization recommendations.
? Generate and evaluate campaign performance reports to share insights with relevant stakeholders.
? Gather and prepare research insights to inform ongoing media purchasing recommendations.
? Manage budget allocations and bidding parameters to achieve optimal results.
? Foster strong relationships with media and technology vendors, serving as a resource for industry insights and trends.
? Engage in continuous learning to keep abreast of emerging bidding, ad placement, and management techniques.
? Collaborate closely with internal and external creative teams to produce innovative media assets.
? Participate in determining budget allocations across various channels and platforms.

Required Skills
? Extensive experience in digital advertising, including campaign setup, optimization, and performance reporting across paid search and social platforms.
? Strong understanding of the digital marketing ecosystem, particularly how media buying integrates within it.
? Proficiency in using Google Ads, Facebook/Meta ads, and TikTok advertising platforms.
? Exceptional organizational, tactical, analytical, and communication skills, along with advanced Excel capabilities.

Qualifications
? A minimum of 1 year of experience with Google Ads is required.
? Recommended 1 year of experience in Meta (Facebook/Instagram) Ads.

Career Growth Opportunities

We are committed to fostering your professional development. You will have the opportunity to enhance your skills in digital advertising and eCommerce within a collaborative environment that promotes knowledge sharing.

Company Culture And Values

Our company thrives on innovation and collaboration. We value each team member's contributions, ensuring that all voices are heard in a culture that encourages continuous adaptation and improvement.

Networking And Professional Opportunities

This role provides rich opportunities for networking and collaboration within the digital marketing community, allowing you to build meaningful professional relationships that contribute to your career growth.

Employment Type: Full-Time

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