Director of Influencer Marketing

?? Before submitting your application please read this entire job post to see if we?ll be a good fit for each other.

COMPANY OVERVIEW...
? We create high-quality women?s activewear and operate 100% online as a direct-to-consumer, fully remote business.
? Our products are outstanding, with over 10,000 5-star reviews and over 50% of our customers return. Once people try us, they?re hooked!
? We have a growth mindset, embracing experimentation and learning from failures. We see challenges as opportunities to improve, not as setbacks.
? We offer flexible hours and prioritize asynchronous communication to allow for deep, focused work.
? Integrity is key?everyone on our small team is accountable and follows through on their commitments.
? We value clear and honest communication, as it?s essential for a distributed team to stay aligned and work effectively together.
? Our company is growing fast and we have a track record of promoting. There is tremendous career growth opportunity here.

POSITION SUMMARY
? As the Director of Influencer Marketing, you will lead the department to drive profitable growth. You?ll develop and implement strategies that align with business goals and boost revenue. In this role, you?ll manage a small team, ensuring collaboration and successful execution of initiatives that deliver impactful results.

RESPONSIBILITIES
? Manage and scale the influencer budget, ensuring efficient allocation of resources to maximize ROI.
? Lead and mentor the influence team, fostering a collaborative and high-performance environment, and oversee team growth through hiring initiatives.
? Source, secure, and manage influencer partnerships, including contract negotiation and campaign scheduling, ensuring smooth execution and compliance with industry standards.
? Lead influencer marketing campaigns from strategy to execution, ensuring alignment with brand objectives and goals.
? Develop and implement growth strategies with clear goals, KPIs, and ongoing campaign tracking to measure and optimize success.
? Collaborate with cross-functional teams to create comprehensive campaign strategies that align with broader company objectives.
? Monitor industry trends, competitive activity, and emerging platforms to keep the brand at the forefront of influencer marketing.
? Develop systems to test new approaches, scale successes, and eliminate underperforming tactics.
? Provide regular reports to senior leadership, presenting key metrics, successes, and recommendations for continuous improvement.

REQUIREMENTS
? Bachelor's degree in Marketing, Communications, or a related field.
? 5 years experience or more in influencer marketing
? Demonstrated success in executing influencer campaigns that boost brand visibility, drive engagement, and increase sales.
? Deep knowledge of influencer marketing trends, social media platforms, and industry best practices.
? Excellent communication skills with a willingness to receive and act on feedback.
? Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
? Quick learner with the ability to solve problems independently.

YOU MAY LIKE THIS JOB IF
? You're passionate about women's fitness and fashion, especially leggings and sports bras.
? You enjoy time spent interacting with influencers, managing a small team, growing a department.
? You enjoy building relationships and maintaining them.
? You like solving new problems.

COMPENSATION
? $120-170k base salary.
? Competitive performance bonus structure.

BENEFITS
? Fully remote work, unlimited paid time off, 13 paid US federal holidays off, flexible work schedule, company supplied computer. We do not yet offer healthcare or retirement benefits (WIP!)

APPLY
? Please include the phrase 'I found the easter egg' at the end of your response explaining why you are applying for this position

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