CRO Lead at Fella Health (Remote, $30k-$60k/yr + equity)

About Fella & Delilah

Fella & Delilah is the telehealth clinic for busy working families in Middle America to get to a healthier weight.

Fella is optimized for busy bigger guys who want a no-nonsense solution to getting healthier. Delilah is built for strong women in their prime who want a sustainable solution to feel their best.

We use affordable, effective weight loss medication to solve our customers? most pressing healthcare need, then aim to remain their core healthcare provider for the rest of their life ? expanding to hormonal health, mental health, longevity, and primary care.

GLP-1s are a f*ing big deal. We?re in a remarkable & rapid period of change which will radically reshape the patient & cash flows in the healthcare system.

Our mission is to accelerate the global take-up of GLP-1s among busy, working families to solve obesity worldwide. From this, we?ll become the world?s leading consumer healthcare brand.

We?ve grown >1000x since Aug 2021, >200x since Aug 2022, >20x since Aug 2023. We?ve just surpassed $30M ARR. As a company, we?ve been cashflow positive for the last 18mo. We?re fast approaching 10,000 active customers with high NPS.

Almost all of this has so far been through Fella. Delilah is still very new and your job is to make her soar.

We?re a young startup and we?re just getting started. This is still Day 1 and all our work is ahead of us.

You can read more about working at Fella & Delilah here: Working at Fella & Delilah https://fella.notion.site/Working-at-Fella-Delilah-14a2ac8575d34d148d009bb410387af4

We're backed by top healthcare & consumer investors:
? Y Combinator
? Global Founders Capital ? backed Facebook, Slack, LinkedIn, Revolut, Rocket Internet
? AngelList Early Stage Fund (backed by Naval Ravikant)
? BrandProject (venture-builder behind 2 unicorns)
? The founders of Indeed, Curative (unicorn), Alan (unicorn), Kaia Health (>$300mil valuation), Vouch Insurance (>$500mil valuation), Not Boring (Packy McCormick)

The Opportunity as CRO Lead

As Conversion Rate Optimization (CRO) Lead at Fella & Delilah, you?ll work closely with our Growth PM, Head of Growth, Engineering and design team to shape the vision and execution of our CRO work to improve on-site conversion.

You?ll start by auditing funnels, analytics, landing pages, and campaigns - identifying opportunities to implement page enhancements that drive performance breakthroughs. You'll own the execution of high-impact A/B and multivariate tests through your technical knowledge and analytical rigor.

Over time, you?ll become the optimization expert across the company - planning and launching whole new customer journeys that will make big improvements to our Lead > Sale conversion rate.

This is a full-time remote role.

You'll report directly to our Growth PM (Gabriel Mar?l), as well as work closely with our Head of Growth (Dave Lane), Lead Designer (Marjoe Bacus) & CEO (Richie Cartwright).

Immediate Responsibilities
? Optimize core conversions
? Audit: Audit site analytics to identify the biggest conversion rate opportunities across funnels. Establish an optimization roadmap.
? Test: Run A/B and multivariate tests improving page layouts, copy, calls to action, etc to lift conversion rates.
? Analyze: Analyze results, quantify lifts, and work cross-functionally to implement winning variants across the site.
? Refine analytics & reporting - Enhance tracking to address data gaps. Build testing pipelines, dashboards, and reports showing optimization insights and opportunities to the team.

Future Scope
? Expand the scope of tests - Move beyond the site to optimize the full customer journey: ads, email, and product flows. You?ll discover & test new conversion rate opportunities that influence core KPIs e.g. CAC & LTV.

Need to Have
? Testing expertise: 5+ years designing and implementing optimization tests that lift conversion rates. Strong grasp of statistics and analytics.
? Technical acumen: Can build A/B and redirect tests directly via web platforms and tools. Comfortable troubleshooting implementation issues.
? Creativity: Unique ability to identify and prioritize enhancement opportunities others may overlook.
? Cross-functional: Proven history of working collaboratively with Product, Marketing, Engineering to get shit done.

Nice to Have
? Full funnel perspective: Experience optimizing across awareness, acquisition, conversion, and retention phases.
? Persuasive communicator: Creative storyteller, excelling at conveying complex data analyses through compelling reporting and presentations.
? Scrappiness: Thrives under ambiguity. Skilled at distilling signals from noise and pivoting smoothly amidst uncertainty.
? Leadership: Eager to manage an in-house or agency optimization team. Natural mentoring abilities.

Our Cultural Standards

These are the core cultural standards to which we hold ourselves & our team-members at Fella:
? Belief in the mission: We will have served 10 million patients by the end of 2028 and we transform the life of most patients who join. We have a lot of work to do. We are obsessed with our patients and are dedicated to the mission.
? Unwavering integrity: We are at the frontier, so we often live in ambiguity with no trodden path. When we can?t look to others for guidance, we must maintain impeccable ethics and unwavering integrity.
? Only the paranoid survive: Bad sh*t is coming. By joining us, you?re choosing to sail straight towards the storms with unhesitating conviction. However much we?ve already done, however far we?ve already come ? it?s still Day 1 and all our work is ahead of us.
? Your life?s work: This will be your most challenging, most rewarding role of your life. You?ll be shocked how capable you are & how much you can achieve.
? If we?re average we fail: We are only interested in ?insanely great?, a focus on the quality of our execution that in everyday life would be considered pathological. We have a dedication to excellence and reject incompetence.
? Commitment to candor: That which can be destroyed by the truth should be. You get full transparency from the company and the company expects full transparency from you. We never say anything about someone that you wouldn?t say to them directly. We give feedback with love and do not need to protect people from fleeting physical sensations.
? A maniacal sense of urgency: We execute at an intensity that most people think is impossible. Speed is critical and we need things done yesterday. We all work very hard and in such a competitive world there really is no other way to win.
? Enduring frugality: We are frugal. We hate being wasteful and we are anti-luxury. A culture of cheapness keeps us young. We spend our cash wisely & carefully ? in a way that would make our grandmas proud.
? Bulldozing barriers: The world is malleable and we shape it. We truly believe this and act accordingly. We are relentlessly resourceful and are at the mercy of no-one but ourselves.
? Keep your head down: We?re boring people doing exciting work. We don?t chase short-term status ? we ignore short-term dopamine hits and focus on what matters. Outsiders will underestimate us and we revel in that.
? The power of focus: We live in a world of power laws and we cannot overestimate the unimportance of practically everything. Know your One Thing, and nail it.

?? ?You just build a fing amazing experience. Make each step amazing. Make every decision in the long term interest of the customer. Give the customer massively more value than you take.?*

Compensation & Benefits
? Compensation: $30k-$60k/yr
? Healthcare: comprehensive medical insurance (if appropriate)
? Vacation: PTO with a yearly minimum (=2wks/yr + local national holidays)
? Remote: our team is fully distributed across the world and functions fully remotely
? Personal development: budget for books, courses, coaching
? Personal wellness: budget for gym, health apps
? Coaching: free biweekly health coaching
? Equipment: Macbook & work-from-home equipment provided as needed
? What are we missing? We're still early so you get to shape our culture.