Sr. Product Lead (B2B)

Are you looking to leverage your talent and unleash your potential as a premier product marketing leader? Come join a growing dynamic marketing team at the center of Concentrix efforts to empower digital customer experiences with the latest customer interaction technologies. Concentrix is looking for a B2B product marketing professional to join our marketing team supporting explosive growth of... our data and analytics business. This position demands strong product and content marketing expertise combined with a desire to drive the sales pipeline to meet our aggressive growth targets. Role will report to Sr. Director of Product Marketing. Key Responsibilities: ? Lead global product marketing efforts from strategy to execution for data and analytics solutions ? Strategic planning including client segment selection, demand generation resourcing, sales enablement and market penetration plans, and related product positioning ? Drive market expansion and revenue growth by developing marketing strategies to support sales efforts across the sales cycle ? Build an amazing, distinctive brand position and build awareness for Concentrix technologies and expertise through all relevant channels ? Oversee all aspects of assigned products and services including branding, advertising, content, events, collateral, analyst and market research, and website ? Work with digital and demand generation experts to build and execute high impact account-based marketing campaigns and content strategies ? Arm the sales team with the tools and materials needed to win clients across verticals Qualifications and Experience: ? Creative thinker with interest in learning and adopting new marketing strategies and tactics ? 5 years? experience in data and analytics technologies preferred ? Bachelor?s degree in related field, MBA preferred ? Experience in product launches and orchestrating B2B multi-channel strategies ? Strong presentation and communication skills ? Familiar with Marketo and Salesforce demand generation tools preferred ? Advanced skills in MS Office and visual design tools preferred

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