SEA / Google Ads Specialist [Remote]

I have been a freelance online marketer for 9 years. In 2019 I specialized in performance marketing for ecommerce brands and lead generation accounts. My monthly service covers end-to-end campaign management for both Google and Meta ads. I am seeking to hire a Google Ads Specialist to manage Google ads for my clients. Based in Amsterdam, I work with Dutch clients who run both domestic and... international campaigns (primarily in Germany, France, and the UK).

The Role

I am looking for a skilled SEA / Google Ads Specialist. The ideal candidate will have a strong background in managing result-driven Google Ads campaigns, with a focus on optimizing cost per lead and ROAS targets. You will be responsible for the end-to-end management of Google Ads campaigns, including setup, tracking, research, and continuous optimization.

Key Responsibilities
? Campaign Setup & Management: Create, manage, and optimize Google Ads campaigns to meet cost per lead or ROAS goals.
? Tracking & Analytics: Set up Google Tag Manager and GA4 tracking and enhanced conversion tracking to monitor campaign performance and provide actionable insights.
? Research & Analysis: Conduct thorough research on competition, customer reviews, and industry trends to inform campaign strategies.
? Copywriting & Creative: Write compelling ad copy and design engaging banners and videos. Collaborate on landing page copy and design.
? Optimization & Reporting: Continuously monitor and optimize campaigns for better performance. Provide regular performance reports and insights to clients.
? Client Communication: Maintain strong communication with clients to understand their needs and provide strategic recommendations.
? AI assistance: Smartly make use of AI tools like ChatGPT for multi-lingual copywriting, banner design, ideation and more

Ideal Profile ? Experience: 3-5+ years proven experience in managing Google Ads campaigns, preferably with lead generation and eCommerce brands. ? Skills: ? Strong analytical skills with experience in GA4, Google Tag Manager, Merchant Center keyword research tools, and PPC tools ? Proficiency in persuasive ad copywriting in English ? Deep understanding and experience with Google Tag Manager, GA4, Merchant Center, Google Data Studio/Looker and feed management tools such as Channable. ? Qualifications: Google Ads certification preferred. Knowledge of SEO and other digital marketing strategies is a plus. ? Languages: Fluency in English is required. Knowledge of Dutch, German or French is a plus. ? Location: Remote

What's on Offer?
? Supportive and balanced work experience
? Autonomous, pro-active attitude is encouraged
? Join a collaborative small international team