Amazon Advertising Specialist - US & Canada

NETGEAR is seeking an experienced and data-driven Amazon Advertising Specialist to lead and optimize paid media (AMS and DSP) across our consumer and business product portfolios. You will be responsible for developing and executing high-impact paid search and display campaigns to achieve key business objectives and overall sales growth, regular reporting on KPIs, and content development support. The ideal candidate will have a deep understanding of Amazon?s advertising ecosystem, a strong analytical mindset, and the ability to translate insights into actionable strategies. This role is primarily remote, with occasional travel for team-building activities, strategy sessions, and key business events. Must be able to work during West Coast hours.

Responsibilities
? Optimize and manage Amazon paid search (AMS) and display (DSP) media campaigns to drive increased sales and visibility across product listings.
? Provide regular performance reports, identifying key trends and areas for improvement.
? Effectively manage and monitor advertising budgets across multiple campaigns, ensuring that ad spend is optimized to meet KPIs and quarterly targets.
? Leverage SEO insights to enhance keyword targeting for ads, continuously optimize product content and listings, and improve overall campaign performance
? Collaborate with the sales team to align paid media strategies with overall sales goals and product priorities.
? Analyze performance data and adjust audience targeting, bidding strategies, and ad creatives to maximize ROI and drive total sales growth.
? Track competitor performance and market dynamics to enhance paid search and display media strategies and maintain market leadership.
? Support content development and strategy for Amazon retail marketing activities.
? Conduct A/B testing on creatives, targeting, and bidding strategies to identify the most effective approaches for scaling campaigns.
? Leverage Amazon's advertising tools and analytics to identify underperforming areas and execute data-driven optimizations.
? Provide guidance and communicate best practices to cross-functional teams.

Qualifications
? Bachelor?s degree in Marketing, Business, or related field
? 5+ years of direct experience managing Amazon Advertising campaigns, including paid search (AMS) and display (DSP).
? Expertise in managing and optimizing large-scale advertising budgets to drive sales growth and achieve business goals.
? Proficiency with advertising automation platforms, bid management tools, and keyword rank monitoring.
? Strong analytical skills with the ability to convert performance data into actionable insights.
? Excellent problem-solving abilities with a proven track record of adjusting strategies based on campaign performance.
? Proficiency in Microsoft Word, PowerPoint, and Excel, including experience with pivot tables, VLOOKUP, and basic data analysis functions.
? Experience with market data analysis tools to analyze trends and track performance.
? Possess a basic understanding of AI-powered tools and platforms with a willingness to explore, integrate, and apply new technologies.

Skills
? Collaborative team player with a positive attitude, strong sense of ownership, and commitment to achieving team goals.
? Proven experience working in a sales-driven environment, aligning marketing efforts with sales objectives to drive business growth.
? Proactive and self-driven, with the ability to work independently, manage multiple priorities, and deliver results.
? Exceptional project management and organizational skills, thriving in cross-functional teams within fast-paced environments.
? Strong professional presence and excellent communication skills, effectively engaging stakeholders at all levels.
? Strong interpersonal skills, with experience working across diverse teams to achieve goals.

Company Statement/Values:

At NETGEAR, we are on a mission to unleash the full potential of connectivity with intelligent solutions that delight and protect. We turn ideas into innovative networking products that connect people, power businesses, and advance the way we live.

We're a performance-driven, talented and diverse team that's committed to delivering world-class products for our customers. As a company, we value our employees as the most essential building blocks of our success. And as teammates, we commit to taking our work to the Next Gear by living our values: we Dare to Transform the future, Connect and Delight our customers, Communicate Courageously with each other and collaborate to Win It Together. You?ll find our values woven through our processes, present in our decisions, and celebrated throughout our culture.

We strive to attract top talent and create a great workplace where people feel engaged, inspired, challenged, proud and respected. If you are creative, forward-thinking, passionate about technology and are looking for a rewarding career to make an impact, then you've got what it takes to succeed at NETGEAR. Join our network and help us shape the future of connectivity.

NETGEAR is an equal opportunity employer and makes employment decisions on the basis of merit. Company policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender, gender identity, gender expression, marital status, registered domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition including genetic characteristics, sexual orientation, military and veteran status, or any other consideration made unlawful by federal, state, or local laws. It also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics.

Compensation Range: $80K - $106K