Manager, Creative Writing

Location(s): United States of America City/Cities: Atlanta Travel Required: 00% - 25% Relocation Provided: No Job Posting End Date: May 31, 2024 Shift: Job Description Summary: We are seeking an experienced Creative Writer to join our dynamic team. Reporting to the Senior Manager, Content and Creative Strategy, this person will write captivating content for corporate social media channels and execute global communication plans and campaigns through a variety of digital media, including traditional and emerging platforms. Coca-Cola Creative Studios (CCCS) is an ambitious in-house agency within Platform Services and based out of the global headquarters of The Coca-Cola Company in Atlanta, GA. We are responsible for providing strategic creative, digital, and video content and services to the global Marketing and PACS (Public Affairs, Communications, and Sustainability) Services group to fuel the growth and purpose of The Coca-Cola Company. We welcome bold, creative, agile team members to... join us as a driving force behind the company?s global messages and key campaigns. The Creative Writer will help us daily raise the bar on creativity, integrate well with partner teams for digital content strategy and analytics, and provide fresh copy that inspires our audiences and drives action. Successful candidates are comfortable communicating in a wide variety of tones ? and to audiences that include our colleagues within the company as well as digitally to our communities around the world. This position requires a strong command of digital marketing principles and excellent communications skills with a demonstrated ability to drive engagement through digital channels and develop thoughtful content strategies. Please include 3-5 writing samples with your application. What You?ll Do for Us: Write! (Shocking, we know?) You?re a senior digital marketing writer who will develop strong, concise social media copy and other content for digital channels Support growth strategies for social media following and engagement across multiple platforms through storytelling aligned to our corporate reputation drivers Embody the tone and voice of a brand, while still bringing your own unique flair to the table Understand the importance of integrated thinking across channels, topics and audiences, while staying true to corporate purpose Build effective and accessible toolkit content for global adaptation of creative assets Interpret creative briefs and develop creative concepts and ideas for marketing campaigns and promotions Apply audience persona, channel strategy understanding and other data and insights for optimizing content Be a stickler for grammar, a great self-editor and open to edits from your partners and team Collaborate and play well with others, and work with confidence, passion and initiative Qualifications & Requirements: Experience writing digital advertising campaign content Experience writing for engagement on corporate digital channels, including social media posts, digital marketing asset content and website creative content Knowledge of paid and earned media production, dissemination techniques and methods, and SEO principles Experience creating and editing communication plans, campaign copy, video and presentation scripts and other marketing communications with strong attention to detail and unique turn-of-phrase Ability to quickly learn ? and nail ? brand and channel voice in everything you write Experience writing in AP Style Ability to thrive in a fast-paced work environment; proactive and solutions-oriented with the ability to anticipate needs and adapt to changing?and competing demands?and get it done! Experience working creatively and analytically in a problem-solving environment demonstrating teamwork, innovation and excellence Genuine love of the industry and passion for staying up on communication trends Related Work Experience: 5+ years of related marketing copywriting experience, agency preferred Education Requirements: Bachelor's degree preferred (Writing, Journalism, Marketing, Communications, or other related field) What We Can Do for You: Through our 138 years as a company, we stand on the shoulders of global brand icons and innovation giants. You?ll work on projects that contribute to creating a more sustainable business and better shared future- making a difference in people?s lives, communities and our planet. Our team is passionate about each other, our work and our culture. We invest in each other, building partnerships that bring our company purpose and brands ? representing over 200 products around the globe ? to life. Our scope of work is expansive and diverse. You?ll interact with a global network of clients ? from the executive leadership team to a diversified group of partners around our global system. Skills: Creativity, English Writing, Marketing, Social Media, Social Media Communications, Writing Pay Range: $106,100 - $123,900 Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered. Annual Incentive Reference Value Percentage: 15 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what?s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors ? curious, empowered, inclusive and agile ? and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws. The Coca-Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day. Innovation has been at the heart of our story since 1886. It goes beyond new flavors and brands. Learn more about our system and how we?re making an impact. We believe a diverse, equitable and inclusive workplace makes us a stronger and more innovative company. This includes supporting the financial and personal well-being of our employees. Learn more about our benefits. We empower each and every one of our employees across the globe to prioritize their career development by building capabilities, developing new skills, and leaning into new experiences. Learn how we provide support and clarity on defining your own career so you can thrive. We?re glad you?ve chosen to explore your next career opportunity with The Coca-Cola Company. Learn more about our hiring process and pick up tips on how to showcase your experience and skills so you can stand out and thrive

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