Data Analysis and Automation Specialist
Demand Generation
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We are seeking a highly motivated and analytical professional to join our marketing team as a Data Analysis and Automation Specialist focused on Demand Generation. In this role, you will be responsible for leveraging data-driven insights and automation tools to drive the success of our demand generation campaigns. You will work closely with cross-functional teams to optimize our marketing strategies, increase lead generation, and improve overall campaign performance. If you have a passion for data analysis, automation, and a track record of delivering results in demand generation, we want to meet you! What You Will Do
Data Analysis-
Analyze marketing data, including lead generation metrics, website traffic, email performance, and conversion rates to identify trends and opportunities
Develop actionable insights from data analysis to refine demand generation strategies and tactics
Regularly report on key performance indicators (KPIs) to measure the effectiveness of demand generation campaigns
Automation Implementations-
Implement marketing automation workflows to streamline lead nurturing, scoring, and segmentation
Collaborate with the marketing operations team to build and optimize automated email campaigns, lead scoring models and data enrichment processes
Demand Generation Strategy
Work with the demand generation team to execute data-driven marketing strategies to generate leads and drive revenue
Utilize Data insights to identify target audiences and create personalized and segmented campaigns
A/B test campaign elements and iterate on strategies to optimize performance
Data Quality and Management
Ensure data accuracy and cleanliness within the marketing database
Implement data governance practices to maintain data integrity and compliance with relevant regulations (e.g. GDPR)
Collaborate with the IT department or data teams to integrate and centralize marketing data sources
Cross-Functional Collaboration
Collaborate with content creators, designers, and other team members to develop compelling and data-driven marketing assets
Work closely with sales teams to align demand generation efforts with lead quality and conversion goals
Provide data-driven insights to improve the overall customer journey and enhance the user experience
To Be Successful You Will Have
Bachelor?s degree in marketing, business, data science, or a related field
Proven experience (3 years) in demand generation, data analysis, and marketing automation
Proficiency in marketing automation platforms including Pardot, Zoom Info and CRM systems (SalesForce)
Strong analytical skills and the ability to translate data into actionable recommendations
Excellent communication and collaboration skills
Experience with SQL, data visualization tools, and advanced Excel skills would be a plus
Knowledge of digital marketing channels (SEO, SEM, email marketing, social media) is preferred
In Return, You Can Expect
Ongoing career opportunities at a repeat Forbes and Newsweek-listed ?Best Employer for Women?, ?Best Employer for Diversity?, ?Best Remote Employer?, ?Best Large Employer?, and ?Most Loved Workplace?
Career development and a career path designed to utilize your learned skills and ultimate professional passions in a world-leading company with over 25 years of world-leading experience
Our People are Our Pride ? Benefits and Perks
Competitive pay based on the work you?ll do here and not your previous salary. Expected Compensation: Up to $75,000 USD/year Dependant on Experience
Health Coverage for you and your family with multiple plan options: Health, Vision, Dental; as well as HSA and FSA eligible programs
Generous Paid-Time-Off and 10 Company Paid Holidays, as well as Floating Holidays, Paid Volunteer Days and an additional Paid Day Off for your Birthday!
401k with company match
Free access to Lionbridge?s Employee Wellness Platform and Employee Assistance Program to support both physical and mental health
Earn extra money in your HSA for completing Wellness Incentive goals through employer contributions
Career guidance with learning and development opportunities along the way, backed by Lionbridge?s Internal Mobility and Referral Bonus programs
About Us
Lionbridge partners with brands to break barriers and build bridges all over the world. For over 25 years, we have helped companies connect with their global customers and employees by delivering translation and localization solutions in 350+ languages. Through our world-class platform, we orchestrate a network of passionate experts across the globe who partner with brands to create culturally rich experiences. Relentless in our love of linguistics, we use the best of human and machine intelligence to forge understanding that resonates with our customers? clients. Based in Waltham, Massachusetts, Lionbridge maintains solution centers in 24 countries.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
Breaking Barriers. Building Bridgesgetjob.
