Email Marketing & Business Development Executive

Email Marketing & Business Development Executive

Full time On-site working...

Key Responsibilities:? Outbound Email Campaigns:
• Create, design, and implement cold outbound campaigns using tools like Hubspot, Apollo, Dripify, and Sales Navigator.
• Ensure campaigns resonate with the target audience, generating SQL and MQL leads for the sales manager.
? Email Strategy and Content Development:
• Develop comprehensive email marketing content strategies focusing on lead nurturing, conversion optimization, and brand alignment.
? List Segmentation and Targeting:
• Segment email lists for targeted and personalized messages to enhance engagement and conversion rates.
? A/B Testing:
• Conduct A/B testing to optimize various elements of outbound campaigns, including open rates, click-through rates, and conversions.
• Incorporate A/B testing and data-driven insights to continuously improve email performance.
? Collaborative Copywriting:
• Work closely with the marketing team to develop compelling email and LinkedIn content that captures the interest of potential leads.
• Develop copies or templates to respond to the CEO's LinkedIn messages, ensuring brand consistency and message effectiveness.
? Analytics and Reporting:
• Analyze and report on email campaign performance, utilizing data to drive future strategy and improvements.
• Generate leads and pull audience insights to inform the development of future campaigns and business development initiatives.

Qualifications: ? - Bachelor's degree in Marketing, Business Administration, or related field. ? - Proven experience in email marketing, business development, or a related role. ? - Proficiency in email marketing tools such as Hubspot, Apollo, Dripify, and Sales Navigator. ? - Strong analytical skills with the ability to interpret data and make data-driven decisions. ? - Excellent communication and copywriting skills, with the ability to craft compelling messages. ? - Ability to collaborate effectively with cross-functional teams and stakeholders. ? - Strong organisational skills and attention to detail. Job Overview

Date posted: 11/04/2024

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Job title: Email Marketing & Business Development Executive

Duration: Permanent
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