Head of Demand Generation - Global 100% Remote SaaS

? Are you a dynamic marketer with a knack for optimizing external strategies in the SaaS realm??
Head of Demand Generation...
Power Diary is a fast-growing, values-driven company with all the right ingredients to put you on your path! Join a great team, work remotely, AND contribute to the provision of healthcare!
What is the role?
If you're passionate about driving impactful paid ads, SEO, and outreach initiatives, we want your analytical prowess and high-energy approach to elevate our brand. Ready to make your mark? Apply now and be a crucial part of our growth story!
What will you do?
As the Head of Demand Generation, you will be active and hands on in driving our external marketing efforts and ensuring maximum reach and impact. You will have experience leading such projects in the past, driving the entire lifecycle and seeing projects through to fruition. Your key responsibilities will include:
? Paid Ads: Manage and optimize paid advertising campaigns across various channels, including search and social. Collaborate with external agencies to enhance campaign performance.
? Direct Buying: Oversee direct buying initiatives, including partnerships with associations, to expand our market reach.
? SEO: Work closely with our SEO team to optimize website content, improve rankings, and drive organic traffic.
? Website Optimization: Utilize analytical tools to identify and address areas of improvement on our website, focusing on user experience and conversion rates.
? Email Marketing Optimization: Dive into the metrics of email campaigns, including open rates and engagement, to enhance the effectiveness of our email marketing strategies.
? Lead Magnets/Popups: Develop and implement strategies for creating compelling lead magnets and popups to capture and retain audience interest.
? Press Relations: Collaborate with the Content Manager to secure press coverage, ensuring our brand gets the visibility it deserves.
? Offers/Campaigns: Plan and execute impactful promotional offers and campaigns to drive customer acquisition and engagement.
? Outreach: Engage in strategic outreach efforts, such as securing speaking opportunities on podcasts and webinars to increase brand awareness.
? Management: Management over a small team dedicated to business generation to provide direction, guidance and support
Who are we looking for?
? Super smart and analytical, with proficiency in tools such as Google Analytics, Looker Studio, tracking tools, programmatic advertising platforms, SEO tools, CRMs, and marketing attribution tools.
? Experience working with a similar sized SaaS business in the past, having successfully taken the business through new growth strategies
? Highly driven, competitive, and high-energy individual with a passion for achieving results - in this case, the number of free trials
? Experience leading a team, guiding and supporting to achieve new heights of success (preferred but not essential)
? You will ideally be based in the US (any time zone), with flexibility to collaborate with global colleagues
Why you?ll LOVE working at Power diary?
When you join Power Diary, you?ll benefit from perks like;
? Work from Anywhere
There are no offices at Power Diary as we?ve been a distributed team long before everyone else caught on. We look for the best people around the world ? not just those who live within a 1 hour commute. If you like working from home, or really from anywhere, you?ll find a bunch of like-minded people here.
? Paid Time Off
There?s no sense in working all the time ? we believe everyone needs balance and we want you to have enough time to do other things that enrich your life. We offer all of our permanent team members 30 days of paid time off and we expect you to take it.
? Flexibility
Need to get the kids to school or want to do a gym class in the middle of the day? No problem. We need you to be available for some agreed core hours to work with your colleagues and cover our service requirements, but other than that your time is yours.
? Competitive Pay
We aim to work with the best people ? wherever and whoever they are. We know this comes at a business cost, but we consider this an investment in the company?s future. We offer competitive pay and we want all team members to feel well-rewarded for their contribution.
? Results Driven
At Power Diary, we detest bureaucracy and we strive to keep the focus on building and supporting great software that will help our customers (and in turn, help more of their clients). There are no pointless meetings, forms, or other impediments in your way. As we grow, we aim to stay agile ? in every way.
? Learning & Growth
We?re big supporters of personal growth and development and our team is constantly learning and upskilling themselves in many different areas. Innovation is a big part of our culture and we welcome new ideas from everyone.
? Inspiring Team
We truly love our team at Power Diary and we hope you will too. We?re a bunch of unique individuals from all kinds of backgrounds with a vast array of specialist skills and interests. Although we work remotely, the marketing team works closely together and we also make time to know and support each other.
? Meaningful Work
We?re constantly getting feedback from customers that are relieved to have found Power Diary. In many cases, they refer to us as a ?life saver? or a ?game changer?, and it feels great to be part of something that helps people get the healthcare support they need. See our customer feedback here.
About Power Diary
Power Diary is a leading healthcare practice management system used in Australia, New Zealand, the United Kingdom, the United States and Canada.
Our mission is simple: To provide health practitioners with the ultimate Practice Management Software that makes running a health practice easier and more rewarding.
Power Diary?s customer base is growing and we need smart, passionate people to join our team and help take us to the next level. We?re looking for people who are genuinely excited to help health practitioners do their work, and be part of a globally distributed team.
As a healthcare company, we care about our workforce just as much as our clients and their patients. You will enter a fun, inclusive workplace with a dedicated and driven team.
We are still a relatively small business, but self-funded and growing strongly. This is an exciting time to be at Power Diary ? we have some great plans for the future and many challenging things to work on. We hope you?ll consider joining our team and being part of our story!
See more information about Careers at Power Diary here.
(*) Power Diary collects and processes your personal data for the purposes of managing employment candidate application and recruitment-related activities as well as for organisational planning purposes, for further detail, please refer to the Power Diary Privacy Policy

Apply Job!