Director, Brand Management, Minute Maid Warehouse and FSOP

The Director, Brand Management, Minute Maid Warehouse and FSOP role is responsible for leading the strategy and business creation across a portfolio of Minute Maid brands in the Chilled and Food services route to market. This is accomplished by creating brand growth strategies and the long-term business plan while translating those into actionable annual brand plans. This includes Strategy Creation, Brand Planning, Marketing Communications, Innovation, Commercial Strategy, and Research, as required.

Key Responsibilities: ? Establish brand growth strategies and develop the long term business plan and goals across the Minute Maid Juices/ Juice Drinks portfolio. ? Craft the annual Business/Brand Plan and establish prioritized sources of growth building blocks to achieve the plan. ? Monitor the brand and competitive environment, routinely provide performance updates to leadership and stakeholders, and proactively recommend changes in direction as required. ? Coach and mentor team members that work in Chilled/FSOP. ? Lead the development and execution of the Price and Package Architecture strategy and innovation pipeline that creates system value and delivers against brand strategies. ? Works with cross-functional team to commercialize product and packaging launches, leading the creation of the project charter, packaging artwork, consumer research, R&D formulation and internal/global approvals and materials to support the launch (i.e., mocks-up/sales samples). ? Identify commercial opportunities to grow the base business and to support new products and packages. ? Collaborate with system partners (Channel, PAC, Human Insights, Finance, SRA, Legal, etc.) to ensure ongoing brand engagement and identify opportunities to achieve business goals and/or close gaps. ? Translate the brand?s business strategies into compelling agency briefs. ? Work with IMC team to develop, execute and track a Marketing Communications plan that delivers to the brand?s goals, objectives, and strategies. ? Work with Human Insights to execute routine and ad-hoc research projects, and measure effectiveness of in-market marketing plan activities. Proactively recommend change in direction as required. ? Manage the brand DME budget to deliver against financial targets, accounting principles, process guidelines & goals. ? Foster brand relationships with the global team.

Job Requirements/Qualifications: ? 7-9 Years related marketing experience, CPG experience preferred. ? Solid analytical skills. ? Expertise in strategy development. ? Expertise in innovation development. ? Experience managing creative agencies. ? Strong project management skills from idea through to execution. ? Solid verbal and written communication skills. ? Strong influencing skills. ? Ideally has managed and led teams with thought leadership. ? Deep knowledge of retail landscape in the US (ideally on Beverage Chilled or Food Service Route to Market.

Educational Requirements:

Bachelor?s degree in marketing, business or related field required. MBA is preferred.

Growth Behaviors:

We are planning to do a revolution of the juice category in the US. We are looking for an agile, disruptive thinker with a revolutionary mindset. We have a high performing multicultural team to accomplish. We need help to sustain our revolution with the following behaviors:
? GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity.
? SMART RISK: Makes bold decisions/recommendations.
? EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.
? PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.
? FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
? EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.