Manager, Sales and Marketing Operations

Education - It's in Our DNA
At Barnes & Noble Education (?BNED?) we are dedicated to making tomorrow a better, more inclusive, and smarter world by servicing all who work in education. As a leading solutions provider for the education industry, we are committed to driving affordability, accessibility, and achievement at hundreds of academic institutions nationwide by ensuring millions of... students are equipped for success in the classroom and beyond. Together, our teams work to elevate lives through education.
The Manager of Sales and Marketing Operations at Barnes & Noble College drives sales and marketing initiatives for academic solutions such as BNC OER+ Courseware and Inclusive and Equitable Access models. This pivotal role involves overseeing customer activities throughout the sales process, from pre-sales engagement to post-sales support. Key responsibilities include conducting impactful product demonstrations to secure adoptions, managing customer onboarding for a positive experience, and collaborating with store managers to ensure seamless integration. Additionally, the Manager develops sales tools, supports marketing communications efforts, and gathers valuable customer insights through data analysis to continuously enhance products and processes, all aimed at driving adoption and ensuring customer satisfaction.
How You'll Make An Impact
? Sales Management:
? Lead the BNC OER+ Courseware pipeline, overseeing the entire sales process from prospect to closure.
? Drive adoption growth by identifying and pursuing new opportunities for BNC OER+ Courseware adoptions.
? Conduct product demonstrations for faculty, provosts, administrators, and affordability committees to secure adoptions and increase customer satisfaction.
? Customer Service Oversight:
? Manage the onboarding process and provide ongoing support to BNC OER+ Courseware customers to ensure a positive customer experience.
? Collaborate with BNC store managers to retain existing customers and facilitate smooth integration of BNC OER+ Courseware.
? Address customer inquiries and resolve issues promptly and courteously to maintain high levels of customer satisfaction.
? Sales Enablement Development:
? Develop and execute impactful sales tools to support the positioning and messaging of BNC's academic solutions, empowering the sales team to drive success.
? Marketing Communications and Program Marketing Support:
? Collaborate on internal and external marketing and communications efforts related to BNC's academic solutions, ensuring consistency in messaging across all channels.
? Develop and implement marketing strategies to promote BNC's academic solutions, including digital and traditional marketing tactics.
? Support marketing and communications for First Day Complete (FDC) campus launches by providing campus communication resources and managing all BNC store marketing, including web and in-store promotions.
? Voice Of The Customer Insights:
? Gather customer insights to understand evolving needs and preferences, ensuring that products, programs, and processes align with the expectations of clients.
? Provide market feedback to the product team and collaborate to exceed customer needs and enhance the overall customer experience.
? Data Collection And Analysis:
? Collect and analyze data related to the success and satisfaction of BNC's First Day and First Day Complete solutions, providing actionable insights to drive continuous improvement.
What You'll Need To Succeed
? 5-8 years of experience in marketing or sales, in the higher education market and/or ed tech industry, with a demonstrated track record of driving sales growth and achieving high levels of customer satisfaction.
? Strong proficiency in MS Office Suite.
? Experience with the following platforms is highly preferred.
? Salesforce
? Monday.com, or other project management software
? Adobe
? Strong problem-solving, analytical, and reporting skills with attention to detail.
? Strong project management skills, highly organized, and adept at multitasking to ensure timely completion of objectives.
? Excellent written and verbal communication.
? Experience with educational technology a plus.
? Candidates must be available to work East Coast hours.
How We Elevate Our Employees
We believe your success is our success, so our benefits package is designed specifically to support you in every aspect of your life. At BNED, we offer a variety of programs and resources to support the physical, mental, and financial well-being of our employees by offering a competitive total rewards package for full-time employees, which includes medical, dental, and vision plans, 401(k) with an annual discretionary match , life insurance, commuter benefits, paid time off with paid holidays, and a broad range of other benefits.
The hiring rate for this position is $70000 - $80000 / year. The actual pay may vary based on a number of factors, including professional experience, hiring location, skills, competencies, etc.
Our Commitment to Diversity, Equity, & Inclusion
At Barnes & Noble Education we empower everyone. Our mission is to support students, faculty and schools, serving as a catalyst to meet the evolving needs of the education system and a new generation of students. That starts with fostering an environment for our employees where diversity and individuality is celebrated.
Barnes & Noble Education is an Equal Employment Opportunity and Affirmative Action Employer committed to diversity in the workplace. In the spirit of inclusivity, qualified applicants will receive consideration for employment without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, protected veteran status, race, religion or sexual orientation.
Application Deadline
4/22/2024

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