Associate Manager - Retail Media Advertising Operations
Description:
? Execute campaign trafficking, optimization and reporting of direct & programmatic retail media business
? Support daily execution and optimization of digital marketing campaigns
? Manage campaigns to weekly and monthly budget goals and analyze performance data
? Lead the trafficking, management, and optimization of advertising campaigns leveraging 3rd party platforms
? Work with internal & partner Client Services to ensure campaigns meet client requirements
? Create a data-driven approach for reporting and insights to foster training needs
? Collaborate with internal digital teams and Client Services for efficient campaign management
? Support campaign and creative QA including troubleshooting issues
? Collaborate to build inventory management processes
Requirements: ? Bachelor?s degree in Bachelor?s Degree in Marketing, Advertising, Economics, Statistics, Engineering or Business ? 3 years of progressive experience in Digital Ad Sales Operations, including at least 3 years of team management experience ? 1 Year of hands on keyboard experience with ad servers and ad management technology (GAM required, DMP or CDP required, DSPs required, video & creative hosting platforms preferred) and troubleshooting tools (Charles proxy, HTML5 Validator, Ghostery etc.), including a point-of-view on viewability, ads.txt and ad tagging ? 1 Year of experience with verification tools (comScore, IAS, Double Verify, MOAT)
Benefits:
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