YouTube Content Strategist

Reports to: Content Marketing Director Location: 100% remote, USA-based only

Company Summary
Publishing.com empowers individuals from all walks of life to generate meaningful income streams through book publishing. As a leading online education platform, we specialize in guiding our students through the processes of writing, publishing, and selling books and audiobooks on major platforms like Amazon and Audible. We are thrilled to announce that Publishing.com has been recognized as the 19th fastest-growing private company in America for 2023, according to the prestigious Inc. 5000 list. Over the past two years, we've experienced an incredible 30% year-over-year growth and expanded our team by 500%. Recently, we hit a major milestone by helping 60,000+ students through our programs. Our mission is to become the premier destination for all publishing-related needs. In line with this vision, we are excited to announce the launch of our latest innovation, Publishing.ai, a software designed to revolutionize the publishing industry further. This year marks a significant milestone in our journey toward achieving our goal, as we continue to expand our offerings and support our community of publishers.
About The Role
Publishing.com seeks a highly skilled and experienced full-time YouTube Content Strategist to join our team. The ideal candidate will have at least five years of experience managing and growing YouTube channels. They will also have a proven track record of managing YouTube channels, developing content strategies, and driving measurable growth for the business. This role is pivotal in our mission to educate, inspire, and connect with a wider audience of authors, providing them with valuable content on self-publishing and more. Responsibilities

Develop and execute a comprehensive long-form video content strategy for YouTube that aligns with company goals and audience interests and, ultimately, drives sales
Work closely with the video editors, content creators, and subject matter experts to produce high-quality, engaging, and educational video content
Create concepts and new video ideas regularly to maximize channel growth and reach target key performance indicators
Manage the day-to-day operations of the YouTube channel, including video uploads, SEO optimization, audience engagement, and performance analysis
Be available to facilitate and help direct remote recordings with on-camera talent and ensure they are set up with the appropriate equipment and technology
Collaborate with the marketing, content, and design teams to create video content that supports our self-publishing courses, brand initiatives, and community growth
Work with a team of content writers to develop video scripts
Partner with video editors to create short-form video content that can be shared across other channels for promotion (TikTok, Instagram, YouTube shorts)
Conduct keyword research and implement best practices for YouTube SEO to maximize video discoverability and reach
Optimize video titles, descriptions, tags, and thumbnails to improve discoverability on YouTube and conduct routine audits to update based on changing search trends
Monitor and analyze channel performance, providing regular reports and insights to optimize content and improve audience retention and growth
Stay updated on YouTube trends, algorithm changes, and video content best practices to keep the channel competitive and innovative
Update channel branding based as needed to remain consistent, including cover images, logos, video intros/outros
Partner with the Community Manager, Social Media to engage with subscribers, respond to comments, and foster an online community

Requirements

Minimum five years of experience managing and growing YouTube channels
Proven experience in driving channel growth, increasing viewership, and improving audience engagement through data-driven strategies
Deep understanding of YouTube SEO and platform algorithms
Experience in analyzing and interpreting YouTube data to make strategic recommendations
Experience in managing projects from start to finish, working with timelines, talent, and production teams to make sure every deadline is hit and every piece of content is polished
Experience in developing and executing content calendars and marketing strategies for video platforms
Strong communication skills with the ability to work cross-functionally with various teams
Creative mindset with a passion for storytelling, education, and video production
Expected Base Compensation: $85,000-$95,000 USD Annually
Why Publishing.com?
At Publishing.com, our dedication to our mission and core values isn't just talk; it's reflected in how we treat our team. We believe in nurturing our employees' well-being, supporting their families, and empowering them to contribute to their communities. Here's how we stand out:

Recently recognized as #19 on the Inc 5000's list of Fastest Growing Private Companies in America for 2023
We are a completely remote team located worldwide with 100+ employees
We have great benefits including paid time off (PTO), competitive health, vision, and dental benefits, 401k, and team socials...yes, even remotely
We care about our culture deeply and live by our company values (1) Service that WOWs, (2) Ultimate Team Player, (3) Great Freakin' Attitude, (4) Billion Dollar Standards
We encourage learning, growth, and continuous improvement and create meaningful programs to support our employees' professional development
If you want to join a team on the ground floor, this is your chance: we are expanding beyond being an education company to become the one-stop shop for all your self-publishing needs

Some benefits are available to our US-based employees only.

At Publishing.com, we're dedicated to assembling teams as diverse as a kaleidoscope and fostering an atmosphere as warm as your favorite coffee shop. We understand that the job application process can sometimes feel daunting, but we?re here to offer our support. Don't hesitate to reach out with any questions or concerns about the hiring process ? if you're interested in joining our ranks, we're eager to hear from you! Email us at careers@publishing.com if you need additional support.
We strive to seek out and support individuals from all different backgrounds recognizing your unique experience contributes to the richness of our collective knowledge. We are committed to fostering an environment where we learn from each other's beliefs and experiences and celebrate the differences that eventually will drive forward our innovation. We strive to ensure that every member of our team feels valued and respected, regardless of where they may be situated. Come be a part of our community ? your talents and contributions are welcomed!

rZJntatbku

Apply Job!