Director of Marketing

Job Type

Full-time...

Description

Are you a visionary marketing leader with a passion for driving growth and innovation in the B2B and B2C space? Do you want to make a meaningful impact on the financial industry while advancing your career? If so, we invite you to consider a career as our Director of Marketing at RFG Advisory.

The Director of Marketing at RFG Advisory will be responsible for leading our marketing team and implementing strategies that will drive business development to achieve overall firm growth goals and Advisors to achieve their organic growth goals. This is a new leadership role in the firm and you will be responsible for managing two teams including content creation and marketing coordination for the firm, our Advisors and our female-focused educational platform StrongHer Money. Given that we are building our marketing and sales enablement team from the ground up, we have the opportunity to create something unique in the industry that is intentionally engineered to attract and retain our target Advisor and deliver on our commitment to an exceptional client experience.

Reports to:
? Chief Growth Officer

Location:
? This position may be remote or located in Birmingham, AL office. If in Birmingham, we offer a hybrid schedule 3-days in-office, 2 days remote.

Key Responsibilities: ? Build, lead and develop a team of marketing professionals ? Provide a clear and inspiring vision for the marketing team that aligns with RFG's goals and business development strategy ? Set daily, weekly, monthly and yearly OKR targets based on business goals ? Develop a comprehensive marketing strategy that aligns with the company's overall business development goals and objectives ? Ensure RFG?s brand messaging, values, and positioning align with the business development strategy ? Develop and implement lead generation strategies, alongside sales team, that either: 1. acquire new Advisors to affiliate with our platform or 2. generate new retail clients for our affiliated Advisors ? Implement and manage marketing automation systems (ex: HubSpot) for the purpose of generating, distributing, managing and reporting on leads in a systematic way ? Work closely with the business development to provide them with the necessary tools, training, and materials to be more effective in their sales efforts ? Work closely with data and technology teams to design and implement workflows to maximize efficiencies and deliver transparency on results of campaigns or programs ? Create and manage robust content calendar ? Oversee the creation of high-quality, engaging content that educates, informs, and persuades the target audience (advisor or retail) across multiple channels including LinkedIn, YouTube, Instagram, webinars, podcasts, events, video, etc. ? Prepare and review marketing budgets and allocating resources appropriately to drive growth ? Monitor and analyze marketing performance data, providing regular reports and insights to inform strategic decisions and refine marketing efforts ? Ensure that all marketing strategies (digital, events, 1-1, email campaigns, social media, etc.) are aligned with the overall growth plan and are in constant state of being refined to reflect feedback learned in the marketplace. This might involve coordinating marketing campaigns, content creation, and lead generation efforts to support business development and coaching goals ? Foster collaboration with other teams, such as business development, transitions, ops and tech to ensure alignment with the overall business development strategy ? Monitor industry trends and competitor?s successes and share new information with the team ? Manage external vendor partner relationships for digital lead gen and PR

Salary and Benefits:
? Competitive Salary + Annual Bonus based on growth
? Generous PTO, Company Holidays & Charitable Workday
? Health, Dental and Vision Insurance with company stipend for you and your dependents
? 401(k) + Safe Harbor contribution
? Company-sponsored Short-term and Long-term Disability + Life Insurance
? Voluntary Life Insurance, Accident, Cancer and Critical Care coverage for you and your dependents
? Dependent Care FSA, Medical FSA and HSA with qualifying medical plans
? Parental Leave
? Surface Pro + Home setup
? Continuing education and professional development support
? Loads of awesome RFG Swag!

Company Overview:

RFG Advisory is an innovator in the wealth-management industry. Recognized by Forbes/Shook Research as a Top 100 RIA in America, by Investment News as a 2021 and 2022 Best Places to Work for Financial Advisers, and by Wealth Management.com as Top Non-Custodial RIA Support Platform of the Year in 2022, our team of A-players have a servant heart and a warrior mindset. Our success is driven by a team of professionals from a diverse spectrum of industries who work together to foster independence of Financial Advisors across the country. Disclosure: www.rfgadvisory/awards

This is a great opportunity to be a part of a growing team in a fast-paced and changing industry. Our most recent Net Promoter Score among our corporate team is a 90 with 94% participation and with our Advisor NPS is a 82 versus industry average of a 44. Our team members consistently comment about our culture, teamwork, support of leadership and executive team and the collaboration that happens amongst our functional teams. So, if you are looking for a fun group of people to work with in an ever changing, never a dull moment organization, please apply!

Growth Capital Equity Partner is Long Ridge Equity Partners. https://long-ridge.com/

Requirements

Education:
? BS in marketing, branding, business, PR, or a similar field.

Experience:
? Extensive experience in a similar role
? Experience with Hubspot, LinkedIn ads, digital campaigns, search, web landing pages
? Proven history of developing brand and marketing strategies, preferably in the financial services industry
? Strong leadership skills and experience leading and growing a dynamic team of A-players
? Experience developing B2B and B2C brand and marketing strategies including digital lead generation

Skills and Attributes:
? Guerrilla marketing mindset. Highly adaptive and excited to deliver explosive growth within budget
? Superb marketing and research skills
? Excellent communication and interpersonal abilities
? Highly observant and analytical
? Strong leadership skills and the ability to make challenging decisions
? Hungry for innovative ways to drive engagement, build audiences and convert leads
? Must have strong verbal and written skills
? Long-term strategic thinker, thriving with tight deadlines and evolving needs
? Remarkable understanding of current marketing trends and the ability to analyze

Additional Requirements: ? This position may require periodic travel depending on the needs of the firm. ? If the candidate is remote, they will be expected to travel to home office regularly

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