Manager, Retention Marketing, DashPass

About the Team

The mission of our Consumer Retention Marketing team is to build lasting relationships with our customers as soon as they engage with DoorDash by providing them with a personalized, cross-channel experience that delights them and drives them to return to DoorDash to find the products, merchants, and deals that are relevant to them.
About the Role

As Consumer Retention Marketing Manager on DashPass you will be responsible for communications and programs to grow DashPass customer engagement & retention across email, push notifications and in-app messaging. You will collaborate with all parts of the business to create and execute CRM strategies that move business metrics and surprise and delight our customers.
What You?ll Do
? Create CRM campaigns across the customer lifecycle including automations and ad hoc communications
? Iterate on the strategy and framework for the rapid testing in CRM channels
? Manage end-to-end development and execution of email campaigns... Includes driving the creative review process, collaborating with designers and copywriters, identifying target audience segments and capturing feedback from multiple stakeholders
? Establish a strong working relationship with xfn stakeholders in our Integrated Marketing, Product, Operations, and Analytics teams
? Set up and monitor complex journeys, triggers and automations with static and dynamic content
? Create detailed customer journey flows with actionable trigger points to drive conversion and engagement
? Analyze campaign results, develop benchmarks, and create and share regular performance reports
? Manage 1-2 direct reports
Qualifications
? 6+ years experience in customer retention, email, and/or growth marketing; subscription experience and people management both a plus
? Record of driving business results via cross-channel marketing campaigns
? Strong stakeholder management and interpersonal skills
? Hands on experience with CRM technology including ESPs, segmentation tools, and complex data structures and systems
? Extremely organized, dependable, self-motivated & ability to multi-task
? Bachelor?s degree or equivalent experience
Why You?ll Love Working at DoorDash
? We are leaders - Leadership is not limited to our management team. It?s something everyone at DoorDash embraces and embodies.
? We are doers - We believe the only way to predict the future is to build it. Creating solutions that will lead our company and our industry is what we do -- on every project, every day.
? We are learners - We?re not afraid to dig in and uncover the truth, even if it?s scary or inconvenient. Everyone here is continually learning on the job, no matter if we?ve been in a role for one year or one minute.
? We are customer-obsessed - Our mission is to grow and empower local economies. We are committed to our customers, merchants, and dashers and believe in connecting people with possibility.
? We are all DoorDash - The magic of DoorDash is our people, together making our inspiring goals attainable and driving us to greater heights.
? We offer great compensation packages and comprehensive health benefits

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